SOLUTIONS & MODELS
We are focused on decision based information for marketing. We want to see our customers grow, through:
Increased share of wallet
Increase market share
Increased amount of customers
We believe you will have to make sure that you secure the customers you already have, and then develop the relation with them.
When you are sure about that it is time to do branding surveys in order to position yourself on the market. You may need to do
concept- and product development for that. So we see three major roads:
Loyalty analysis (customer surveys)
Branding- and positioning analysis (market surveys)
Concept- and product development (tests, ad hoq surveys, focus group sessions and more)
Research & Management RBM AB | PO Box 17110 | S-200 10 | Malmö | Sweden | Int+46-40-97 51 80 | goran.lilja@rbmab.se